Some Grocery-Shopping Impulses Have a Long Shelf Life

Exhausted by the time you finish shopping for groceries? You should be: You’ve had a lot on your mind. A survey for the Grocery Manufacturers of America (fielded by The Polling Company) examines the cogitations behind people’s purchase decisions. It’s clear that consumers don’t just grab whatever comes to hand. Rather, 25 percent always “consider the brand of a product before making a final selection,” and 51 percent often do so. If a favorite brand isn’t on the shelf, 36 percent make do with a different one.