Solutions Picks Up SunTrust Ad Duties

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Client consolidation giveth—and it taketh away.

Case in point: SunTrust’s move to unify its marketing chores at a single shop is a boon for Publicis Groupe’s Solutions, which picks up advertising duties, but is a bane for IPG’s Mullen, which bids farewell to the Atlanta-based bank’s assignment after a two-year run.

A client representative said only that the company, a major financial-services player in Southern markets, made a “strategic decision” to move its business to Solutions in Atlanta, which already handled its digital and direct-marketing chores.

Sources said the shift was driven mainly by a desire to economize, with the company seeking significant savings by using a single supplier for its communications needs.

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