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Interpublic Group’s McCann Erickson in San Francisco has named Steve Soldano global managing partner on Microsoft. Soldano, 45, came from MindShare in New York, where he had been worldwide strategic planning director since January 2004. His client experience includes American Express, Cisco Systems, Eastman Kodak and BMW. In his 20-year media career, Soldano was president and CEO of Optimedia Group and also worked at Deutsch. In his new post, he reports to Nick Brien, worldwide president and CEO of Universal McCann.
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