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Secures Vignette’s Print, Online Advertising
DALLAS-DDB Needham here has laid claim to the “seven-figure” advertising account of software supplier Vignette Corp. after a three-way shootout.
DDB was selected to handle trade print and online advertising duties for the three-year-old Austin, Texas, company.
The firm went public in February after installing a new management team. Vignette produces software programs designed to facilitate operation of organizations’ e-commerce Web sites.
The two other contenders in the review were the new Austin office of TFA/Leo Burnett Technology Group (headquartered in Chicago) and CKS New York.
Jeff Abbott, client director of marketing communications, said this is the first agency hired by Vignette.
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