Software Firm Infor Taps PJA

BOSTON Infor, a business software firm in Alpharetta, Ga., that provides enterprise asset management, planning and supply-chain products, has tapped independent PJA for advertising chores following a review, the agency said today.

“They’re a company we’ve been wanting to work with for quite a while. They offer a wide range of outstanding enterprise solutions, and given our agency’s deep heritage in enterprise software it’s a great match,” said Greg Straface, vp, business development at the agency in Cambridge, Mass.

Though it has maintained a low profile (the company has never launched a concerted branding campaign), Infor is one of the world’s largest providers of business software, with 9,000 employees and $2.2 billion in annual revenue.

The shop will provide online and offline marketing support as well as media buying and planning. New work could break as soon as month’s end.

The budget was not disclosed.