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Gayle Fuguitt spent 32 years working on General Mills' consumer-packaged-goods prowess before switching executive gears to lead the Advertising Research Foundation in 2012. She took a break from getting ready for next week's ARF Re:Think Conference to chat with Adweek about where CPG marketing should be headed and more.
What's the most important thing you learned in three decades at General Mills?
It's actually something that's especially relevant in the digital world—listening to consumers rather than just asking them questions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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