Social Nets Engage in Global Struggle

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PARIS News this week that social networking site Facebook is preparing to translate its service into non-English languages highlights what arguably is the key strategic challenge facing all Web 2.0 warriors: How to turn national success into global domination.

Facebook founder and CEO Mark Zuckerberg has made it clear that expanding outside the English-language market is key to maintaining the company’s dizzying growth rate. At a conference last week in New York, he called “global expansion and being able to handle it” the company’s biggest challenge.

Certainly,



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