Social Media Users Talk Brands

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Social media sites are on their way to becoming a brand’s best advertising medium, according to a new study. “The Impact of Social Media,” a report from Performics, the marketing arm of Publicis Groupe’s VivaKi Nerve Center, and analytics firm ROI Research found that 46 percent of social media users have recommended or talked about a product or brand on Facebook, and 44 percent have done the same on Twitter.

The report, which drew on over 3,000 responses to an online survey from social network users, was presented at the Ad:tech conference today (Nov.

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