Social Media Fuels PR Growth in Asia

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Public relations is heating up in Asia, and looks primed to play a critical post-recession role throughout the region.

In fact, with social media taking center stage, PR growth in Asia is expected to exceed gains in the U.S. and Europe.

Ogilvy PR Asia-Pacific president and CEO Steven Dahllof projects 10 percent revenue growth each year from 2011-15.

“In 2009 we were flat in operating profit and this year the signs from our clients [indicate] that it will be a year to rebuild.

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