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Zynga and DreamWorks Animation have partnered on what is the largest social gaming firm’s first-ever feature film integration—a 24-hour campaign designed to boost awareness of the Friday release of Megamind.
Some might call it the digital age’s version of the Thursday primetime TV spot for the latest movie release.
Seeking to leverage Zynga’s reach, DWA will integrate Megamind into Zynga’s most popular game FarmVille, which boasts 17 million daily and 56 million monthly active users worldwide. Zynga’s games are available on such social networks as Facebook and MySpace.
“FarmVille’s extraordinary reach in the social media and gaming space is unparalleled, and we are thrilled to work with Zynga to bring Megamind into their online world,” said Anne Globe, head of worldwide marketing for DWA.
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