Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hot (and hot-tempered) supermodel Naomi Campbell? Check. Colony of dancing water lizards, courtesy of CGI? Check. Weren’t those the same components that made Sobe’s “Thrillicious” the most-watched Super Bowl spot on YouTube this year? So what’s a brand to do to top that viral extravaganza for the summer? How about if you lose the weird Michael Jackson/prison dance angle and squeeze Campbell into a custom-made silver one-piece bathing suit for this “Summer Magic” followup? There’s a rather distracting crotch shot, but I guess you could argue that the camera is following the bottle.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in