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SOAPnet is launching Southern Belles: Louisville, an original reality series, on May 21 with sponsor Johnson & Johnson and promo partners AT&T, Sephora, PAMA pomegranate liquor, Tarte Cosmetics and Essie Nail Polish.
The 10-episode, Sex in the City/Real Housewives-style series showcases five single gal pals “on a journey of self-discovery and breaking the rules of Southern tradition” as they wrangle romantic relationships, battle their biological clocks and navigate their careers. (Hopefully, no one comes down with the vapors in the process.)
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