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LOS ANGELES Secret Weapon Marketing has won the review for the Southern California Honda Dealer Association’s creative and media account, according to sources.
The Santa Monica, Calif., agency prevailed over The Cimarron Group here; and Ground Zero and Siltanen & Partners, both in Marina del Rey, Calif.
There was no incumbent, as hiring an agency represents a dramatic turn in what had been a 12-year ban on dealer advertising instituted by American Honda Motors in Torrance, Calif.,
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