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M&M/Mars is launching a new ad campaign for Snickers that further attempts to illustrate how the candy bar satisfies hunger.
The work is in the humorous vein of past efforts but introduces a new tag line. The first of two 30-second spots from BBDO in New York breaks today on network TV and spot cable. In it, a football coach scolds his team for a poor first half and outlines a new strategy: Get changed and get on the bus.
“Then,
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