Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Masterfoods has signed on for its Snicker’s Marathon Bar to be the sponsor of weather.com’s “Fitness Forecast” through August.
The online section analyzes the temperature, humidity, sky conditions and wind of a user’s geographic location to see if it is optimal exercising weather. It is a part of the Web property’s new Fitness Planner, which is designed to answer weather-related workout questions.
With the new section (www.weather.com/health), weather.com is hoping to attract advertisers trying to reach workout or outdoor sports enthusiasts, such as Snickers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in