Snickers Returns to WrestleMania After Scoring 1.5 Billion Brand Impressions

Sponsorship includes TV ad, YouTube takeover and more

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Snickers is stepping back in the ring with WWE's signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year.

The partnership—with Snickers returning as the "exclusive presenting partner" of the event attended by more than 101,000 people—will continue Snickers' long-running "You're Not You When You're Hungry" campaign, this time with a new TV spot featuring WWE superstars. 

WrestleMania33, airing live on WWE Network from Orlando in April, is one of the marquee events for the massively popular wrestling organization.

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