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NEW YORK Masterfoods plans to extend the life of its 30-second Snickers Super Bowl spot via a microsite that will feature player reactions to the commercial and alternate endings.
Up to three such endings will be posted, along with the version that will run during the game. The spot, from Omnicom Group’s TBWA\Chiat\Day in New York, humorously depicts two mechanics sharing a Snickers bar while hovering over a car’s engine. The ad will run during the first quarter of Sunday’s NFL finale, which pits the Chicago Bears against the Indianapolis Colts.
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