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BOSTON Via said it has added Guardian Industries for branding chores following a review.
The Portland, Maine-based agency will handle advertising, public relations, interactive marketing and media planning chores for the client, which is headquartered in Auburn Hills, Mich. Guardian is a global supplier of building materials such as glass and fiberglass insulation. The budget was not disclosed, nor were other review contenders.
“We could see that they have an in-depth, strategic understanding of our business, our customers and our marketing needs.
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