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Snapple has re-introduced its Mint Tea flavor for a limited time and kicked off a sweepstakes that will test consumer demand for the beverage.
The campaign, which began this week, is a mix of in-store, online and social media and is the first effort for Snapple Mint Tea since parent company Dr Pepper Snapple Group discontinued it in 2007. (Soft sales and limited shelf space were the primary reasons, per company rep Jason Genthner.) Now, in a promotion called “Snapple Make Some Mint Tea,” the brand is giving out $1,500 in free rent to 10 winners each month, through November.
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