Snacks Gain Consumer Clout

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Snacks have taken center stage in American eating, according to Snack Foods Culinary Trend Mapping Report from the Center for Culinary Development (CCD) and Packaged Facts. The study shows time-crunched Americans now turn to snacks as meal stand-ins, to fuel on-the-go lifestyles and stave off energy crashes. And as snacks grow in importance, consumers want bigger bang for their snacking buck, such as vivid flavor, quality ingredients and pumped-up nutrition.

“Snacks are less and less the hunger-soothing bridge between formal meals,” stated CCD CEO Kimberly Egan.

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