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LOS ANGELES Ogilvy & Mather has launched its first ads for am/pm convenience stores since landing the account last June.
The campaign retains the “Too much good stuff” tag created in 1996 by the Los Angeles-based client’s previous agency, Rubin Postaer and Associates in Santa Monica, Calif.
Four television spots from Ogilvy in Culver City, Calif., show am/pm customers stocking up on an abundance of snacks. In one ad, a guy is prepaying for gasoline. When he sees the candy at the counter, he decides that rather than getting $10 worth of gas, he will put $7 towards gas and use the remaining $3 for gum and candy bars.
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