SMZ Adds Creative Chief

CHICAGO Simons Michelson Zieve Advertising in Troy, Mich., has hired Steven Crane as executive creative director.

Crane has worked in the creative departments of New York ad agencies that include Bates, Jerry & Ketchum, Margeotes|Fertitta + Partners and DDB Worldwide.

Crane received a bachelor’s degree in English from the University of California. He currently resides in Troy.

Established in 1929, SMZ Advertising provides full-service advertising and integrated marketing-communications services for a variety of national and regional accounts.