SMU Students Ace Visit Florida Ad Test

DALLAS A team of 18 Southern Methodist University students from the Temerlin Advertising Institute for Education and Research won first place at last week’s National Student Advertising Competition, the school said.

Held in Dallas, the NSAC was apart of the American Advertising Federation’s 2004 National Conference. Led by faculty adviser Peter Noble, the students created a $7 million advertising campaign for Visit Florida, the state’s official tourism board and this year’s competition sponsor.

Targeting families and those who use travel to strengthen togetherness, Visit Florida challenged more than 6,500 students on 210 campuses to develop innovative national marketing and communications concepts to inspire out-of-state residents to travel to Florida, the school said.

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