SMU Enrols Krause For MBA, Engineer Continuing Ed Ads

Krause Associates has been chosen the first advertising agency for Southern Methodist University here.
The Dallas shop will plan, produce and place advertising campaigns for three of SMU’s departments: the Cox School of Business, the School of Engineering and Applied Science and the Division of Extended and Continuing Studies.
Billings were undisclosed.
“Our goal is to develop advertising that presents a consistent image for SMU, yet is flexible enough to convey each school’s message effectively,” said agency principal Jim Krause.
Krause said he is meeting with the deans of each department to develop strategies.
The first work, primarily in newspapers, is expected to launch in May.
–Glen Fest