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NEW YORK Starcom MediaVest Group has hired a former Beyond Interactive executive to bolster its search practice.
Neeraj Kochar, 35, joins the media agency’s SMG Search unit after three years at WPP Group-owned Beyond. There, he was director of media technology and search.
Kochar will work with MediaVest director of digital connections Eric Bader on integrating search in campaigns. He reports to SMG Search director Steve Governale.
Search is rising on agencies’ agendas as clients earmark more spending in that area.
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