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NEW YORK For the second time this year, Publicis’ Starcom MediaVest Group is reorganizing operations surrounding its $2 billion General Motors account and will cut approximately 5-10 percent of the staffers working on that business — as many as 150 employees — by year’s end.
As part of the change, SMG relinquishes planning and buying chores for GM’s local dealers. Those duties will now be split by two agencies: Martin Retail Group, a Birmingham, Ala.-based shop also owned by Publicis, and Velocity, a unit of Interpublic’s Campbell-Ewald.
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