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NEW YORK While the debate over rebundling media and creative continues to smolder, some media shops are building their capabilities in digital creative.
Publicis Groupe’s Starcom MediaVest Group is leaning on Pixel, a 25-person digital creative group it has quietly built over the past four years. The unit, which had operated within Starcom USA, will now work with other SMG media shops, including MediaVest. It already works on display advertising, microsite development and strategy for Starcom clients Allstate, ESPN and Walgreens.
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