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NEW YORK Laura Desmond, CEO of Starcom MediaVest Group, has formed a new global management team charged with accelerating growth and business development across all units of the media agency network.
The new team will consist of 10 executives, along with Andrew Swinand, SMG president of global operations, and Sean Finnegan, SMG chief digital officer.
The SMG global leadership team members include: Marston Allen, global director of business development and marketing; Bernard Bedon, global director, talent and innovation; Matt Blackborn, global director, technology accounts; Dan Mattei, global brand chief financial officer; Sasa Savic, global director of the Procter & Gamble account; and Kate Sirkin, evp, director of SMG’s global research.
The group will work closely with the company’s regional leadership team which includes Zain Jacob, CEO of Europe, Middle East and Africa; Martha Marin, CEO of Latin America; and Ravi Kiran and Paul Maher, CEOs of Asia.
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