SmarterKids.com to Orsatti

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SmarterKids.com, an online retailer of educational toys and related products, has selected Orsatti & Partners to handle creative chores for print, interactive and direct marketing.

Orsatti & Partners here was tapped following an evaluation of about a half-dozen shops, saidagency president Lou Orsatti.

Spending is expected to be in the mid- to high-seven-figures.

“It is imperative to take a strategic approach to producing compelling creative that resonates with our target audience of involved parents,” said Evelyn Somers, senior vice president of marketing at SmarterKids.com.

“They’re smartly positioned against their competitors,” Orsatti said.







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