SmarTalk Selects GMO As Its First Ad Agency

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SmarTalk last week awarded its estimated $10-15 million account to Goldberg Moser O’Neill here, according to sources.
Asher/Gould in Los Angeles, Campbell Mithun Esty in Minneapolis and the Santa Monica, Calif., offices of The Leap Partnership and Deutsch were the other finalists in the review.
GMO is the first ad agency hired by the rapidly growing telecommunications service company. The win is the shop’s second in just two weeks, having earlier picked up the estimated $3-5 million account of New York-based consulting firm Booz Allen & Hamilton [Adweek, Nov.

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