Smart USA Taps AAR Consultancy to Prepare Search

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NEW YORK Smart USA has hired consultancy AAR Partners to lay the groundwork for a search for agencies to handle the U.S. introduction of the Smart car in 2006, sources said. Billings have not been determined.

AAR in New York, which did not return calls, has circulated a “blind” request for information that asks about experience in the retail and automotive categories, as well as efforts to introduce new brands, sources said.

Sources said the information will be used to compile a long list of agencies that broadly fit the profile of what the client, a division of DaimlerChrysler’s Mercedes-Benz USA in Montvale, N.J.,



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