This Small Shop Uses a Precise Approach to Punch Above Its Weight

Iris Concise’s powerful parent gives it a full-service edge


Specs
Who Director Mike Navarrete (l.) and global CEO and co-founder Benj Chilcott (r.) flank managing director Adam Abrahami
What Global strategic consultancy
Where New York

True to its name, Concise—part of iris Worldwide—seeks to set itself apart from other shops through a laser focus on results through data science, creativity and pragmatic problem solving. “The branding of Concise is about getting straight to the point and being easy to work with,” said Adam Abrahami, managing director of the shop’s New York arm, which celebrates its one-year anniversary this month. Founded in 2002, Concise is fully integrated with the larger iris agency, giving clients everything from consultation to marketing campaigns, a full-service package that has kept major clients like Intercontinental Hotels Group on board for seven years or more. With only 10 staff in the U.S. and 55 worldwide, the small shop has still transformed the landscape of loyalty programs and recently worked with Barclays to revamp the way the brand conducts reviews of its sponsorship portfolio.