Slingshot to Reposition Local United Way

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DALLAS Slingshot has won the pro-bono account of the United Way of Metropolitan Dallas without a review, the shop said.

The independent Dallas agency will create a campaign for the local client that alters its positioning. “We’re moving from primarily being known as a fundraiser to someone who delivers results for your investment for health and human services,” said client senior vice president of marketing and communications Gaynelle Henger. “We’re going to communicate that we’re responsible for delivering life-changing results.”

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