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DALLAS Dr Pepper/Seven Up has consolidated its interactive business with Slingshot, the agency said.
The Dallas shop won the business—which becomes one of its largest accounts—in a review that ultimately included SBI & Company of Portland, Ore., and IMC2 of Dallas, the client said. The Plano, Texas-based company had previously worked with those two shops and a handful of others on interactive projects, according to client director of brand marketing Andrew Springate.
He said the company decided to consolidate to make its integrated strategy more cohesive and to realize “opportunities in efficiencies.”
Springate
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