SKYY Vodka Goes to the Movies

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NEW YORK IFC’s in-house integrated partnerships unit has added another client to its roster in the San Francisco-based spirits brand, SKYY Vodka.

The partnership, which marks SKYY’s entry into the national television marketplace, will position SKYY in IFC’s Saturday night programming throughout 2007, integrating the brand in customized content created by the network.

Beginning this Saturday, SKYY will be the presenting sponsor of The Blue Room, a new movie block featuring innovative indie films such as Being John Malkovich, Kill Bill Vol.



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