SkyGo Launches Wireless Platform

SkyGo, a Redwood City, Calif.-based wireless marketing company, launched its “Mobile Advertising Platform” (SkyGo MAP) on Wednesday, enabling carriers, advertisers and publishers to track ad campaigns on wireless devices.

“Wireless advertising is poised to take its place within today’s comprehensive marketing mix,” said Daren Tsui, co-founder and CEO of SkyGo, in a news release. “With this platform, companies are integrating wireless into their advertising strategy and serving ads that provide consumers with valuable information, forge lasting relationships and tap into lucrative new revenue streams.”

More than 50 national brands and ad agencies currently look to SkyGo for wireless advertising solutions, including Visa, Procter & Gamble, General Motors, Avenue A and Modem Media.