Skunked Beer Pitch

Was it a case of chemistry gone awry or a review process grown twisted?
Boston shop Arnold Communications last week withdrew from the pitch for Boston Beer Co.’s $10-12 million account. A statement issued to FROM WHO?Arnold employees said the client had “some process and creative issues that even our best thinking won’t be able to solve.”
Sources, however, said that Arnold pitched a tagline–“Welcome to the show”–that was shot down in focus groups. While it kept pitching new ideas, some of the chemistry was lost.