Skoal Hooks Up with 'Playboy'

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Playboy photographer may be the dream job for many men, but contributing editor could be a close second.

Skoal smokeless tobacco is giving as many as 2,000 contributing editors the opportunity to contribute to the January issue of Playboy, which also be its 55th anniversary issue. The “Skoal Builds Playboy” promotion will allow fans to help put together a 12-page special section in the magazine.

The promotion between Playboy and the lead smokeless tobacco brand for United States Smokeless Tobacco went live last week with the debut of SkoalBrotherhood.com.

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