'Skin Is In' on Dotglu's Jergens Update

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NEW YORK Seven months after Jergens repositioned its moisturizers as a fashion brand, the company’s Web site is following suit with a redesign and relaunch by Dotglu.

Dotglu, the interactive unit of Kirshenbaum Bond + Partners in New York, had been working on sister brands Ban and Biore before winning the Jergens duties in May.

“It was almost as if you were standing at a shelf and looking at the product,” Mark Fithian, vice president of interactive marketing, said about Jergens’ former site.



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