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As it looks to revamp its image and improve its offerings, Sizzler has hired Kovel/Fuller to help tout the new changes.
The Sherman Oaks, Calif.-based chain of family-style steakhouses last week awarded its ad account to the Culver City, Calif., shop, following a review. The agency will handle creative and media planning, said chief creative officer Lee Kovel. Billings are estimated at $10 million.
The other finalists were The Miller Group in Santa Monica, Calif., and Kalis & Associates in Pacific Palisades, Calif.
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