Six Flags in Play; Roth at Helm

NEW YORK Six Flags has hired Roth Associates to “explore the possibility” of an agency search, said consultancy founder Richard Roth.

Independent Ackerman McQueen in Oklahoma City, Okla., handles creative chores and subcontracts media duties to Interpublic Group’s Initiative Media, New York.

Ackerman representative Debby Johnson said if a review is launched, the agency will defend the account, which it has held for nine years.

Billings are estimated at $70-90 million. The client owns and operates 39 properties in North America and Europe.