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DALLAS-Six Flags Theme Parks will hear presentations from at least three contenders over the next few weeks as it considers consolidating a $40-45 million account at a single agency, sources said.
Lead media shop McCann-Erickson and fellow Interpublic shop Lowe & Partners/SMS will join Grey Advertising, all in New York, in competing for the Parsippany, N.J.-based company’s account, sources said.
Leading the review is Six Flags marketing vice president Steve Savino, who could not be reached last week.
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