Six Flags Hears Presentations, Mulls Ad Consolidation

DALLAS-Six Flags Theme Parks will hear presentations from at least three contenders over the next few weeks as it considers consolidating a $40-45 million account at a single agency, sources said.
Lead media shop McCann-Erickson and fellow Interpublic shop Lowe & Partners/SMS will join Grey Advertising, all in New York, in competing for the Parsippany, N.J.-based company’s account, sources said.
Leading the review is Six Flags marketing vice president Steve Savino, who could not be reached last week. Sources said Six Flags is seeking a unified brand identity.
One source noted the creative duties, currently assigned in-house and on a project basis, and media could remain split if local park operators balked at unifying the account. – Glen Fest and Teresa Andreoli