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DALLAS Amusement park operator Six Flags will advertise on the movie screens of AMC Entertainment, Cinemark USA and Regal Entertainment Group in a deal with National CineMedia, the sales and marketing arm of the three theater circuits.
The value of the deal was not disclosed. The three theater chains are the largest in the U.S., according to New York-based National CineMedia.
The agreement includes Six Flags-branded content segments that will run on select movie screens within a 150-mile radius of respective Six Flags parks.
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