Six Flags Media Networks, the place-based advertising division of the theme park company, has formed a digital out-of-home division.
Adam Oliveri has been installed as vp of the new division, which includes a network of 220 digital menu boards in Six Flags’ restaurants. Oliveri was most recently vp of sales for Ideacast (now part of Reach Media Group).
The new menu boards join a growing network of screens throughout the parks, as well as a new Jumbotron Network launched last year in 10 parks. Programming for the network includes original entertainment, content from the Dick Clark Productions Library, guest information, interactive games and advertising. Collectively, Six Flags digital offerings reach nearly 100 million annual impressions and about 20 million per month during peak season, the company said.
“We’ve always got our eye out for solutions on how to engage on-the-go, active consumers in timely and meaningful ways, making this new offering from Six Flags Media Networks an exciting opportunity,” said Jack Sullivan, svp and out-of-home activation director for Starcom USA.
Oliveri reports to David McKillips, svp of corporate alliances, who is building a national digital OOH team in New York, Los Angeles and a newly opened Chicago office.