Sive/Y&R Animates Ads for Farley's Fruit Snacks

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Spots Attempt to Tie Up All Candy Tie-Ins With Nickelodeon Shows
CHICAGO–Sive/Young & Rubicam has created a slurping, smiling animated character as part of an effort to unify its branding behind all lines of Farley’s fruit snacks.
In TV spots airing this month and next on Nickelodeon, the character, which is a sort of enlarged face, appears at the end to take a bite out of the tag, “Farley’s: A face full of fun.”
The character’s contented slurp punctuates the 15- and 30-second spots, which show children dancing around asking for more out of their fruit snacks.


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