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In Ingalls Former Space, Interactive Shop Plays Hard at Work
BOSTON–Building the first Web site for Star Trek helped put The Screen House on the interactive map.
The 4-year-old agency is hyping its gaming background to carve a niche as an expert in user interface and build some post-Star Trek awareness. The gaming aspect “taught us to pay attention to the user. That may sound generic, but it got us very comfortable with the Web and taught us how to get users to come back again and again and create a business-focused angle each time, ” said Screen House chairman Adam Prince.
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