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NEW YORK Despite increased attention by many companies to their digital presence, a wide-ranging study has found that Web site development is not keeping pace with consumer expectations.
The Web Marketing Association had 300 industry experts examine over 2,400 Web sites, judging each on criteria ranging from design to copywriting to ease of use. As a whole, the resulting Web development index declined 3 percent in 2006 from 2005.
“Judges’ expectations and consumer expectations are outclimbing what Web development has been doing,” said Bill Rice, president of the group, which gives awards for the best Web sites.
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