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A flying nun–airborne in the traditional sense–is the centerpiece of an estimated $1 million regional campaign for St. Joseph Healthcare in Albuquerque, N.M.
Created by Rick Johnson & Co., New Mexico’s largest ad agency, two 30-second spots and a supporting print initiative provide a forum for the hospital’s new provider service organization (PSO) plan for seniors on Medicare.
The plan is an alternative to HMOs, providing more control over patient care to physicians, the hospital states.
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