Singers in the Wings for Gap

NEW YORK Madonna and Missy Elliot are due to appear for Gap in a new fall campaign breaking July 28, the client confirmed today.

The effort is from Laird + Partners, the New York agency started in March 2002 by longtime Donna Karan creative director Trey Laird. A representative for the San Francisco-based client declined to say if the pop stars would appear in television and/or print ads.

A separate, second effort will break later in the season. Actresses Lucy Liu and Amanda Peet are among the celebrities featured in that campaign.

Last year’s fall push from Laird + Partners, which has handled the account for nearly a year and a half, featured more than 50 personalities ranging from Kris Kristofferson and Sissy Spacek to Christian Slater and Salma Hayek. That work carried the tagline, “For every generation.”