SIMON SAYS: COMPARE this!

To help distinguish it from other shopping sites, Bigelo & Partners has created a new campaign for client MySimon.com featuring a character named Simon.
The computer-generated helper personifies MySimon’s technology, which lets users comparison shop online.
The TV, print and radio effort broke last week. Tagged, “Shopping beyond compare,” the ads show how MySimon provides benefits over traditional comparison shopping.
TV spots show salespeople confronting shoppers directly so they can compare brands, features and prices. One shows a man shopping for a washing machine in his living room,
surrounded by people making sales pitches.
Print ads compare advantages MySimon has over traditional holiday-shopping venues.
“Our goal is to communicate that MySimon is the fast and easy way to get product information from thousands of online stores all at one place,” said the San Francisco shop’s creative director and co-founder, Renee Crawshaw.
Ad spending is pegged at $15 million.
–Angela Dawson